D O M I N I Q U E C R O
x I - C l o n e
WElcOmE TO thE FuturE Of Extinct Animal Cloning and CustoMiSAtiOn
Xi-Clone advert extract (2080), CGI animation, duration: 20 second extract, in collaboration with CGI Artist Ryan Vautier
Can't LivE With uS cAN'T liVE wITHOUT US
Xi-Clone Logo (cloud pink) (2080), still from a CGI animation
Xi-Clone is a fictional company that offers bespoke, extinct animal cloning and customisation. Set in 2080 with the Earth’s biodiversity on a steady decline, society has turned to cloning extinct species. The company culture of Xi-Clone is a speculative take on our future, if capitalism and individualism still continues to dominate culture.
The in-ability to reduce overconsumption and to create significant change towards slowing the harmful impact of the anthropocene has left cloning as the only option to repopulate the world’s fauna. Xi-Clone seizes the opportunity to capitalise on these new technologies and instead of working to save the lost animals of the world they market their service as luxury, exotic pet cloners.